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comScore: 234M Americans Now Own Mobile Devices, 90M of Which Being Smartphones
New data from comScore takes a look at the number of mobile devices owned in the U.S., the top manufacturers and mobile market share, and the activities Americans engage in on their devices. According...
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There Will Be More Smartphones Than Humans on the Planet by Year’s End [VIDEO]
A prediction for the future of smartphone growth makes some bold projections: By the end of this year, there could be more smartphones on the planet than humans, and by 2016 there could be 10 billion...
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The Radical Growth of the App Economy [INFOGRAPHIC]
Since the launch of the first iPhone in 2007, the production and mainstream usage of smartphones has exploded. The device opened a world of innovation in mobile technology, which was soon followed by a...
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Why Mobile Content Is So Hard to Get Right
As a foreign correspondent in London 10 years ago, my job was to unearth innovative new startups for my business magazine’s readers. I traveled across the Continent, from Helsinki to Milan, meeting...
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Mobile Is the Gateway to Small-Business Owners, SMBs
In March 2012, marketing agency Cargo and Inc. Magazine found the majority (52%) of US small-business owners felt companies did not market to them effectively. Along similar lines, 45% said companies...
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Just How Effective is Mobile Marketing?
Mobile marketing produces more results more quickly than any other marketing channel in the history of the world. I think mobile marketing is the most effective marketing channel ever (and it is not...
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The Scope of Mobile Today
We’re almost halfway through 2012. Can you believe it? The skyrocketing number of smartphone users and amplified mobile marketing budgets tell us one thing: the scope of mobile is broadening more and...
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5 Mobile Marketing Questions Every Business Owner Needs Answered
Everywhere you look, people are on their smartphones — but many aren’t talking. They’re browsing, texting and using apps, which makes them a tempting target for marketers. According to communication...
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In a Relationship: College Students and Their Smartphones [INFOGRAPHIC]
College students aren’t just concerned with getting good grades and finding the best parties. More than ever, they’re using their smartphones to navigate life on campus. On the bus, waiting in line, in...
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The State of Mobile Content Marketing [INFOGRAPHIC]
With all the technology that is now available, content is being consumed in many different ways and on many different devices. While desktops and tablets are big players in the game, mobile devices...
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It’s Still A Feature Phone World: Global Smartphone Penetration At 27%
This report by VisionMobile takes a look at today’s mobile marketplace, revealing global smartphone penetration and adoption trends. With all the talk of iPhone vs. Android these days, it’s easy to...
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One in Five Retail Marketing E-mails is Opened on a Mobile Device, Knotice Finds
Open rates for email on mobile devices increased significantly in the first half of 2011 compared to the last quarter of 2010, therefore experts say it is a necessity for marketers to make sure their...
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New Mega-Trends in Mobile Marketing [INFOGRAPHIC]
New report also looks at the best practices being applied to mobile marketing. Digital security firm Gemalto has produced a new infographic detailing the new mega-trends and best practices taking place...
View ArticleUnderstanding immediacy in mobile marketing
Today’s consumers are becoming more and more present-centered, more than any other generation before them. They are very interested in immediate gratification, what is going to benefit them right now....
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Your loyalty program sucks!
Recently, I went to a local store that had a punch card loyalty program. I had to bring the card with me every time I wanted to get a “punch” to be rewarded for spending my money there. Aside from...
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